Build Something People on Low Incomes Want and Need

Use the Inclusive Product Market Fit Toolkit to build Accessible, Affordable, and Appropriate (AAA) products and services that meet the needs and wants of low-income customers in emerging markets. With stronger value propositions, increase your chances of succeeding as a startup business in a developing economy. Fill in the form below to get started with the assessment to help you pinpoint areas for improvement or where to start in the inclusivePMF journey.

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