Areas for Improvement

Based on your assessment results, the below stages are highlighted for you to review first:

Think of Product Market Fit as a pyramid. Each stage of the PMF journey contributes to the building of a foundation. A weak foundation will lead to a weak PMF overall. Thus, if you have assessed that a certain stage in the journey needs urgent attention, focus on getting that stage right before looking at the latter stages. The assessment should help you pinpoint which stages are priority for your company.


Your Results Breakdown by Stages 

Problem Insight


Value Proposition


Launch & Measure



Inclusive Product Market Fit Toolkit

Here is an overview of all the resources in the Inclusive Product Market Fit Toolkit.

+ Introduction

- What is Product Market Fit?
- Why is it important?
- How do I separate product and market?
- The PMF Journey
Assessment Exercise

+ Problem Insight

- Understand your customers
- In person interaction examples
- Customer research tips
- Personas
- Empathy map
- Customer journey map
- Other resources

+ Value Proposition

= Customer profile - pains & gains
- Value map - products
- Mistakes to avoid
- Critical assumptions exercise
- Formulate hypotheses
- Exercise sheet - Value prop canvas

+ Problem solution fit

- What is an MVP?
- Determine what you want to test
- Marketing MVP tests
- WorldCover Case Study
- Product MVP tests
- Other resources

+ Launch & Measure

- Designing lean experiments
- A/B Testing
- Lean experiment examples
- What metrics should I use?

+ Iterate, pivot, or persevere?

- Build-measure-learn
- Keep in mind
- Destacame Case Study
- Where to focus in pivot?
- Escala Case Study
- Nomanini Case Study

+ Measuring PMF

- PMF path
- Must-have score
- Lead indicator engagement data
- Engagement
- Retention
- How do I know when I'm at PMF?